From the category archives:

Adwords

Start an AdWords account & have new business before end-of-day.

September 13, 2010 Adwords

I’m inside of a month from attending the 10th semi-annual Stompernet Live Conference in Vegas & am getting pretty excited. I’m especially excited since I get to share my biggest passion at the conference… Twice. My Speaking Gig; On Friday, Oct 8th, I’ll be doing a 90 minute presentation on the wonders of AdWords.  I [...]

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How can I skyrocket my Adwords™ ROI?

March 17, 2010 Adwords

It never fails — I’ll take over an adwords account, and be my client’s instant hero by dropping their PPC costs by 20%, 40%, or even 80% without sacrificing sales one bit. The sad thing is that one of the things I do is so simple – I feel guilty even taking their money. The [...]

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Google is Competing With Your PPC Ads

December 11, 2009 Adwords

After I did an Adwords presentation last week in Orlando, my friend Toby Miller pointed out something very interesting on the search network. Below is an example of what we saw.  Our first instinct was that this was part of Google’s new testing with image ads, but that’s not the case at all. Depending on [...]

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Presentation Notes from Jerry West’s SEO Rainmaker Event

December 5, 2009 Adwords

I’m attending Jerry West’s SEO rainmaker event this week and I gave a presentation on getting the most out of Adwords.  Because I was the last speaker of the day, I crammed about 2 hours of information into a 45 minute presentation, so I’m including the slides from my presentation here. Just enter your name [...]

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Adwords Advertising – The $115K report.

November 15, 2009 *Sneaky Tricks

Learn how a company advertising on Adwords discovered a rarely used checkbox – and by simply unchecking that box, they nearly tripled their ROI, and instantly added about $115K to their bottom line.

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10 Things You Can Do With Adwords That You Can’t Do with Organic Traffic

November 11, 2009 Adwords

I get into discussions with folks all the time about “paid traffic” vs. “free traffic”, and my contention is that free traffic is wonderful when you can get it, but the control you get with paid traffic can far outweigh any amount of free traffic that you might get.  In fact, I’d argue that to [...]

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