From the category archives:

Market Research

How can I skyrocket my Adwords™ ROI?

March 17, 2010 Adwords

It never fails — I’ll take over an adwords account, and be my client’s instant hero by dropping their PPC costs by 20%, 40%, or even 80% without sacrificing sales one bit. The sad thing is that one of the things I do is so simple – I feel guilty even taking their money. The […]

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10 Things You Can Do With Adwords That You Can’t Do with Organic Traffic

November 11, 2009 Adwords

I get into discussions with folks all the time about “paid traffic” vs. “free traffic”, and my contention is that free traffic is wonderful when you can get it, but the control you get with paid traffic can far outweigh any amount of free traffic that you might get.  In fact, I’d argue that to […]

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