March 17, 2010
Adwords
It never fails — I’ll take over an adwords account, and be my client’s instant hero by dropping their PPC costs by 20%, 40%, or even 80% without sacrificing sales one bit. The sad thing is that one of the things I do is so simple – I feel guilty even taking their money. The [...]
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November 11, 2009
Adwords
I get into discussions with folks all the time about “paid traffic” vs. “free traffic”, and my contention is that free traffic is wonderful when you can get it, but the control you get with paid traffic can far outweigh any amount of free traffic that you might get. In fact, I’d argue that to [...]
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